Sales and marketing— they’re supposed to be on the same team, but too often it feels like they’re speaking entirely different languages. In this episode of Pretty Funny Business, Lauren and Sydney break down the real reasons alignment is so tricky, why SLAs actually matter, and how to make the relationship work (without the drama).
In This Episode:
Why marketing ops may be better positioned to lead RevOps
How “fair fighting rules” from couples therapy can improve team alignment
The role of trust in achieving shared sales and marketing goals
What SLAs really mean (and how to actually stick to them)
Connect with us:
Lauren → / laurenaquilino
Sydney → / sydneymulligan
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Nuuly – Sydney’s Invite Link: https://share.nuuly.com/sydney9937
Nuuly – Lauren’s Invite Link: https://share.nuuly.com/lauren42247
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Airtable to manage workflows: https://airtable.com/invite/r/NHkCkkSD
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Another great episode! Can't SLA without you two 😂