Summary
In this episode, Sydney and Lauren interview Jon Miller, the OG founder of Marketo (among other successes, of course). They discuss various topics, including Jon's experience with yoga, his new startup, and what his family thinks he does for a living.
They also delve into the early days of Marketo and the challenges of being an entrepreneur. The conversation touches on the differences between Marketo and HubSpot, as well as the evolution of marketing automation platforms over the years. The conversation covers various topics related to the history of Marketo and the experiences of the speakers at Marketo Summits.
They discuss the early days of Marketo, including the first Marketo Summit at the San Mateo Marriott and the rebranding of the company's colors. They also share personal stories from the Summits, such as meeting Will Smith and Hillary Clinton. The conversation touches on the domain gate incident in 2017 and the creation of the Phil's Housekeeper Twitter account.
Finally, they mention the new rules of B2B marketing. The conversation explores the shift from the old marketing playbook to the new rules of marketing. The old playbook focused on generating leads and nurturing them through the sales process, while the new rules emphasize building relationships and providing value to customers. The old playbook relied heavily on measurable metrics, while the new rules appreciate the complexity and nuance of the customer journey. The conversation also touches on the importance of managing energy and incorporating daily exercise, as well as the use of prediction markets in politics.
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